UI/UX Design
Case Study
Redesign Naama Bezalel
e-commerce website
e-commerce website
prototype
overview
"Naama Bezalel" is an Israeli fashion brand for women's clothing. The brand has several stores throughout Israel, an online store, a Facebook and Instagram pages. This project examines a redesign for the current website.
analysis and problem solving
problem:
Visual information overload and display inconsistency causing bad purchasing process experience.
Visual information overload and display inconsistency causing bad purchasing process experience.
solution:
Creating a clear distinction between types of content, and updating the information architecture.
Creating a clear distinction between types of content, and updating the information architecture.
problem:
Lack of emphasis on creating trust and identification with the brand.
solution:
Creating a connection to the brand's social media platforms.
problem:
The website is only in Hebrew and thus does not appeal to non-Hebrew speaking customers.
solution:
Expand the target audience by adding language selection interface.
wireframes
persona
